Building a Better Business: Using Social Currency to Grow in Today’s Hyper-Connected World

We pioneered the term “Social Currency” in 2010. It is the degree to which consumers share a brand or information about a brand to others. Its intent is to explain the challenges C-suite faces in today’s digitally connected world. We have come up with four main conclusions on the impact of Social Currency that can help brands be stronger and provide competitive advantage to companies.