Discover Vivaldi's Publications | Vivaldi Blog Creating transformational growth for businesses and brands. Wed, 10 Jan 2024 19:40:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Is your game plan a game changer? https://vivaldigroup.com/new-cmo-game-plan/ Mon, 02 Mar 2020 21:07:14 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4685 The game has changed. If recent events have taught us anything, it’s that playing by the old rules will leave you sitting on the sidelines.
In a world where everyone wants more, business as usual tactics have lost their…

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]]> How to turn today’s B2B marketing challenges into growth opportunities https://vivaldigroup.com/b2b-marketing-opportunities/ Wed, 15 Jan 2020 16:51:13 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4526 There’s a paradigm shift shaping today’s B2B Marketing landscape. We’re moving from ‘Business to Business’ to ‘Human to Human’. Technological innovation might have been the catalyst, but in response people are seeking…

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]]> How Competitors can Leapfrog Amazon in Food https://vivaldigroup.com/how-to-win-amazon/ Wed, 17 Jul 2019 18:35:51 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4512 In an original piece for Grocery Dive, Vivaldi Partner Pete Killian shares his perspective on Amazon’s strategic challenges and examines the ways in which competitors can not only catch up to Amazon, but win…

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]]> Brand-Consumer Link to Unlocking Social Currency https://vivaldigroup.com/brands-social-networks-new-findings-consumers-connect-brands/ Mon, 01 Jul 2019 13:30:41 +0000 http://vivaldigroup.com/en/?post_type=publications&p=813 Vivaldi conducted a study to further understand social currency and the role that it plays within relationships between brands and consumers. The main areas that the study set out to explore were: why consumers follow…

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]]> Gen-Z Insights: Why It’s Time For A New Brand Strategy https://vivaldigroup.com/gen-z-opportunities/ Tue, 25 Jun 2019 19:20:14 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4449 In 2019, Millennials became the largest living adult generation. Many businesses pivoted to cater to this new generation taking over the workforce, buying homes, building families. The true influence in our changing…

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]]> The Platformization Potential Study https://vivaldigroup.com/platformization-potential-study/ Tue, 12 Mar 2019 22:57:20 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4231 “The factors of platform potential are the most important determinants of business health and future growth, and yet it has never been measured until now.” – Erich Joachimsthaler, Founder & CEO of Vivaldi…

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]]> Retail Reinvention Means Long Live Brick-and-Mortar Retail https://vivaldigroup.com/retail-reinvention/ Wed, 06 Mar 2019 21:03:27 +0000 http://vivaldigroup.com/en/?post_type=publications&p=4154 Digital competitors have transformed the traditional retail business and exerted extreme pressure on brick-and-mortar retailers who seem to have lost the connection to their customers. For the latter, it is more…

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]]> How to Become a Platform Business https://vivaldigroup.com/become-a-platform-business/ Tue, 05 Mar 2019 15:37:50 +0000 http://vivaldigroup.com/en/?post_type=publications&p=3037 Once in a generation or so, a massive change in business occurs: a fundamentally new way to create meaningful new value for customers. The change can be so profound that it alters the nature of competition, disrupts the…

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]]> Mastering brand architecture in a hyper-competitive digital era https://vivaldigroup.com/mastering-brand-architecture/ Wed, 24 Oct 2018 16:51:51 +0000 http://vivaldigroup.com/en/?post_type=publications&p=3796 Vivaldi advisory board member Kevin Lane Keller contributed to this month’s WARC Admap report series focusing on brand architecture in today’s marketing environment. Below find an abstract of the piece:
The digital…

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]]> Brand Architecture: New Solutions to Old Problems https://vivaldigroup.com/warc-vivaldi-brand-architecture/ Mon, 22 Oct 2018 19:29:37 +0000 http://vivaldigroup.com/en/?post_type=publications&p=3793 Vivaldi’s CEO Erich Joachimsthaler and CMO Agathe Blanchon-Ehrsam contributed to this month’s WARC Admap report series focusing on brand architecture in today’s age. Below find an abstract of the piece:
Today’s…

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