Vivaldi Thinking - News & More

Mauricio Andujar Joins Vivaldi to Lead Global Digital Team

vadmin — Mon, 24 Jan 2022 14:41:33 +0000

Vivaldi, a leading independent business and brand transformation firm, has appointed Mauricio Andujar, a seasoned technologist, designer and growth leader, to a global partner role. Andujar joins the firm on a mission…

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Why DTCs Need a Diverse Marketing Strategy this Holiday

vadmin — Wed, 16 Oct 2019 04:00:00 +0000

“With the vast shopper data now available to them, DTC brands have no excuse for not being laser-focused in their offers. Effectively targeting offers means more accurate inventory projections—not to mention happier…

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Will Netflix Ever Run Ads?

vadmin — Sun, 05 May 2019 04:00:00 +0000

“[Netflix] needs to build a platform ecosystem of partners and a digital platform that invites third parties to make money on the Netflix platform.”
Despite being one of the world’s most powerful entertainment…

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Amazon Rebrands Its Middle Eastern Marketplace Souq

vadmin — Sun, 05 May 2019 04:00:00 +0000

“Amazon is all about scale, and understands the economic leverage for its business from investing behind one brand… They also understand the negative dilutive potential of investing in multiple brands…

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Gen Z Consumers Reshaping Our Future

vadmin — Tue, 30 Apr 2019 04:00:00 +0000

Originally published on WWD, Vivaldi Brand Analyst Drew Carlin explains what makes the Gen Z demographic tick.

Gen Z is a generation of competitive “aspirationalists.” Defined as those born between the mid-Nineties …

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Tread by Everlane Brings Sustainability into Fashion

vadmin — Mon, 22 Apr 2019 04:00:00 +0000

“In order to stretch the brand into additional categories, [Everlane] needs to remain consistent with what they stand for.”
Everlane is gearing up for the launch of its first sneaker brand, Tread. Made from recycled…

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Nike Makes Bolder Investment In Women’s Category

vadmin — Mon, 22 Apr 2019 04:00:00 +0000

“It’s very hard for a company like Nike … that’s very male, macho … to make the turn… Targeting women is very different. You can’t just rely on the major sports.”
As athleisure and sneaker culture…

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J.Crew Flounders While Madewell Thrives, What Will Become Of This Duo?

vadmin — Thu, 14 Mar 2019 04:00:00 +0000

“J.Crew has lost sight of its target customer and seemingly does not have a high-level strategy in place, but it’s trying to make design decisions that are one-off and may only help in the short term. They’ve lost…

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Will Marriott’s Brand Loyalty Program Revamp Be Successful?

vadmin — Thu, 14 Mar 2019 04:00:00 +0000

“If you want someone as a customer, you have to deliver something back in order to get them to connect and engage. Marriott may really need to think about the customer at a much broader level.”
Featured in…

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Amazon-JPM-Berkshire Hathaway Troika Has a Name: Haven

vadmin — Mon, 11 Mar 2019 04:00:00 +0000

“Haven is telling people that there’s somewhere to go… If you think about the business model and the employees of the three companies, they’re wealthier employees by and large — that’s…

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