Platform Strategy Archives - Vivaldi Creating transformational growth for businesses and brands. Fri, 12 Apr 2024 11:07:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 “The Interaction Field” Book Launch Week Recap https://vivaldigroup.com/the-interaction-field-book-launch-week-recap/ Wed, 23 Sep 2020 15:12:25 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5857 In the week Erich Joachimsthaler launched his new book ‘The Interaction Field,’ Vivaldi hosted four industry thought leaders to discuss a model for how companies can adapt and flourish in the current challenging…

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]]> The Inverted Firm with Geoff Parker: Platform Is The New Norm https://vivaldigroup.com/inverted-firm-geoff-parker-platform-new-norm/ Thu, 17 Sep 2020 14:56:53 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5834 As consumerism migrates en masse online during the pandemic, businesses turn to digital transformation as an imminent need. In this conversation, Platform Strategy Scholar and MIT Professor, Geoffrey Parker,…

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]]> Interaction Fields: Redefining Customer Engagement https://vivaldigroup.com/interaction-fields-redefining-customer-engagement/ Tue, 08 Sep 2020 12:05:16 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5788 Eighty-seven percent of customers who have a positive experience with a brand will make another purchase — versus only 17% who had a negative experience. Everyone knows that experience matters. But some…

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]]> Event Recap: What Brands Can Learn from Esports https://vivaldigroup.com/the-business-of-esports/ Tue, 04 Aug 2020 20:25:30 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5694 This Tuesday, August 4th,  Vivaldi invited advisory board member and author of “The Book of Esports,” William Collis to join our CEO, Erich Joachimsthaler, Chief Creative & Digital Officer,…

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]]> Value Creation in Platform Business Interactions https://vivaldigroup.com/interactions-in-platform-businesses/ Tue, 04 Aug 2020 14:02:28 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5688 One of the conferences I enjoy every year is the MIT IDE Platform Strategy Summit in Cambridge. It is organized by the leading academics in the field of platforms and digital ecosystems, Geoffrey Parker, Marshall Van…

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]]> Understanding and Harnessing the Power of Platform Thinking in Business & Innovation https://vivaldigroup.com/what-is-platform-thinking/ Wed, 08 Jul 2020 18:35:46 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5608 Platform thinking in today’s business landscape redefines how markets work. While the concept has been around for decades, digital tools have magnified its impact, changing how consumers, brands, and their competitors…

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]]> How to Recognize an Interaction Field Business Model https://vivaldigroup.com/recognize-interaction-field-business-model/ Wed, 08 Jul 2020 18:27:13 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5607 Business models based on the value chain are a thing of the past and platform businesses or digital ecosystems aren’t enough. A new model is needed to create value for all participants in the field and in society at large.…

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]]> How to Build Strong Brands in a Platform World? https://vivaldigroup.com/build-strong-brands-platform-world/ Wed, 08 Jul 2020 17:30:22 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5606 Many of the strongest brands of our days have benefited from platform thinking. Think Apple, Amazon, Google, Microsoft or Netflix. In China, brands like Alibaba, Baidu, Tencent, and Weibo have become household names…

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]]> Creating Value and Growth: The Power of the Interaction Field Model https://vivaldigroup.com/the-interaction-field-erich-joachimsthaler/ Tue, 07 Jul 2020 21:26:41 +0000 http://vivaldigroup.com/en/?post_type=books&p=5589 How the most successful businesses are creating value and igniting smart growth
Most businesses today focus on competition and disruption instead of collaboration, participation, and engagement. They focus on…

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]]> Innovative Branding for Alcoholic Beverages https://vivaldigroup.com/alcohol-brand-innovation/ Mon, 06 Jul 2020 17:28:03 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=5584 Did you ever think there would be a time that a hard seltzer would outsell craft beer? Last year, White Claw hard seltzer surpassed every alcohol beer on the market. It’s tempting for other brands to produce a me-too…

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