Consumer Research Archives - Vivaldi Creating transformational growth for businesses and brands. Thu, 22 Feb 2024 12:04:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 The Real Winners of Generative AI Will be Consumers https://vivaldigroup.com/the-real-winners-of-generative-ai-will-be-consumers/ Thu, 30 Nov 2023 21:42:37 +0000 https://vivaldigroup.com/?p=24010 I recently read a fantastic article about the impact of generative AI on companies and consumers, in which three economists associated with BCG argued that the actual beneficiaries of generative AI will generally…

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]]> When A Brand Isn’t Being All It Can Be https://vivaldigroup.com/when-a-brand-isnt-being-all-it-can-be/ Wed, 05 Apr 2023 16:42:34 +0000 https://vivaldigroup.com/?p=18550 As the Army brings back its classic, “Be All You Can Be” advertising campaign, we revisit the strange tale of brand reinvention that originally led to its demise.
Since this column is called Reinvention Notes, I thought…

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