Define Your Brand’s Strategic Purpose | Vivaldi https://vivaldigroup.com/service/brand-purpose/ Creating transformational growth for businesses and brands. Thu, 04 Jan 2024 13:38:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Pioneering Patient-Centric Healthcare Solutions https://vivaldigroup.com/work/elevating-takedas-global-human-centric-innovation-category-leadership-approach/ Fri, 14 Jul 2023 17:41:44 +0000 https://vivaldigroup.com/?post_type=work&p=20253 …

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]]> When A Brand Isn’t Being All It Can Be https://vivaldigroup.com/when-a-brand-isnt-being-all-it-can-be/ Wed, 05 Apr 2023 16:42:34 +0000 https://vivaldigroup.com/?p=18550 As the Army brings back its classic, “Be All You Can Be” advertising campaign, we revisit the strange tale of brand reinvention that originally led to its demise.
Since this column is called Reinvention Notes, I thought…

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]]> Octapharma’s Human-Centric Brand Revolution https://vivaldigroup.com/work/introducing-octapharmas-new-drug-with-emotional-branding/ Wed, 29 Jun 2022 23:27:13 +0000 https://vivaldigroup.com/?post_type=work&p=7674 …

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