Vivaldi Blog, Insights & Resources Creating transformational growth for businesses and brands. Wed, 17 Apr 2024 16:39:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Marketing Strategies for Gen Z: The Essentials https://vivaldigroup.com/gen-z-marketing-strategies/ Fri, 19 Apr 2024 10:00:43 +0000 https://vivaldigroup.com/?p=24993 Creating content strategies for different audiences is a marketing staple, and it’s never been more critical than when marketing to Gen Z. They are the next generation of consumers and the first to grow up entirely…

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]]> Upcoming Vivaldi Events https://vivaldigroup.com/upcoming-events/ Wed, 20 Mar 2024 14:00:07 +0000 https://vivaldigroup.com/?p=24772 Upcoming Vivaldi Events
As AI revolutionizes the way we work and businesses can create value, Vivaldi is committed to equipping leaders with the knowledge and strategies for successful growth and reinvention using…

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]]> The Vivaldi AI Model: How AI Creates Value for Businesses and Brands https://vivaldigroup.com/the-vivaldi-ai-model/ Tue, 19 Mar 2024 21:57:56 +0000 https://vivaldigroup.com/?p=24778 The burgeoning enthusiasm for Artificial Intelligence (AI) in recent years and months has become palpably evident, especially in major conferences where it has dominated discussions. Events like the World Economic…

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]]> Building Brands in the Digital Age https://vivaldigroup.com/building-brands-digital-age/ Thu, 29 Feb 2024 09:00:38 +0000 http://vivaldigroup.com/en/?post_type=blogs&p=1099 Building a brand today requires transformative strategies. Digital age branding involves consumer interactions and experiences. The business landscape is changing at an unprecedented pace, and 98% of CEOs believe …

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]]> Vivaldi@Davos: A Game Plan for Embracing Generative AI https://vivaldigroup.com/vivaldi-davos-embracing-generative-ai/ Fri, 26 Jan 2024 23:02:32 +0000 https://vivaldigroup.com/?p=24631 What were the key takeaways from the 54th World Economic Forum annual meeting in Davos?
The talk of the town undoubtedly revolved around the risks and benefits in deployment of generative AI. It’s crystal clear…

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]]> Unveiling the Future at CES 2024 – A Glimpse into AI and Innovation https://vivaldigroup.com/unveiling-the-future-ces-2024/ Mon, 22 Jan 2024 19:19:18 +0000 https://vivaldigroup.com/?p=24605 As we step further into the 21st century, the role of technology in shaping our lives continues to expand. CES 2024 was more than just an exhibition; it was a vibrant testament to the pace of change, particularly in the…

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]]> What You Need to Know from This Year’s World Economic Forum https://vivaldigroup.com/what-you-need-to-know-from-this-years-world-economic-forum/ Fri, 12 Jan 2024 22:17:41 +0000 https://vivaldigroup.com/?p=24389 In the serene backdrop of the Swiss Alps, next week the town of Davos transforms into a hub of global innovation and foresight. The World Economic Forum 2024, under the theme “Rebuilding Trust,” will address…

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]]> From Kentucky to the UK: Vivaldi’s Journey with Four Roses Bourbon https://vivaldigroup.com/activating-four-roses-bourbon-uk/ Fri, 08 Dec 2023 15:52:13 +0000 https://vivaldigroup.com/?p=24115 Embark on a journey of discovery with a brand that has been a hidden gem for 135 years.
The joy of discovering a hidden gem is truly unparalleled. This sentiment was the catalyst for our latest campaign, the first for Four…

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]]> 4 New Year’s Resolutions We Can All Get Behind https://vivaldigroup.com/reinvention-notes-new-years-resolutions/ Thu, 07 Dec 2023 15:29:33 +0000 https://vivaldigroup.com/?p=24067 Why, you may ask, am I talking about New Year’s resolutions when it’s only the first week of December? Well, if Walmart can sell Halloween candy in August, I feel I can be the first to get the jump on this topic. After all,…

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]]> The Real Winners of Generative AI Will be Consumers https://vivaldigroup.com/the-real-winners-of-generative-ai-will-be-consumers/ Thu, 30 Nov 2023 21:42:37 +0000 https://vivaldigroup.com/?p=24010 I recently read a fantastic article about the impact of generative AI on companies and consumers, in which three economists associated with BCG argued that the actual beneficiaries of generative AI will generally…

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