Growth-Focused Brand Strategy Consulting | Vivaldi https://vivaldigroup.com/service/brand-strategy/ Creating transformational growth for businesses and brands. Wed, 14 Feb 2024 23:13:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers https://vivaldigroup.com/work/revitalizing-brand-image-modernizing-brand-impressions-on-the-customer/ Tue, 01 Aug 2023 14:58:34 +0000 https://vivaldigroup.com/?post_type=work&p=21387 …

The post From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers appeared first on Vivaldi.

]]> The post From Product-Centric to Brand-Led: Making Birkenstock Brand Relevant to Modern Consumers appeared first on Vivaldi.

]]> Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence https://vivaldigroup.com/work/transforming-brand-identity-repositioning-as-a-leader/ Thu, 27 Jul 2023 23:08:18 +0000 https://vivaldigroup.com/?post_type=work&p=21367 …

The post Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence appeared first on Vivaldi.

]]> The post Transforming Brand Identity: A Journey of Innovation, Sustainability, and Excellence appeared first on Vivaldi.

]]> Schweppes’ Successful Rebrand Journey https://vivaldigroup.com/work/identifying-and-accelerating-change-shifting-brand-image-to-match-shifting-customer-values/ Thu, 27 Jul 2023 18:31:47 +0000 https://vivaldigroup.com/?post_type=work&p=21417 …

The post Schweppes’ Successful Rebrand Journey appeared first on Vivaldi.

]]> The post Schweppes’ Successful Rebrand Journey appeared first on Vivaldi.

]]> Teradata’s Growth Attributed to The Power of Customer Centricity https://vivaldigroup.com/work/customer-centric-positioning-adopting-a-message-that-values-the-customers/ Thu, 27 Jul 2023 17:19:41 +0000 https://vivaldigroup.com/?post_type=work&p=21341 …

The post Teradata’s Growth Attributed to The Power of Customer Centricity appeared first on Vivaldi.

]]> The post Teradata’s Growth Attributed to The Power of Customer Centricity appeared first on Vivaldi.

]]> Engaging New Customer Segments: Creating Value For A New Target Market https://vivaldigroup.com/work/engaging-new-customer-segments-creating-value-for-a-new-target-market/ Thu, 27 Jul 2023 16:37:08 +0000 https://vivaldigroup.com/?post_type=work&p=21431 …

The post Engaging New Customer Segments: Creating Value For A New Target Market appeared first on Vivaldi.

]]> The post Engaging New Customer Segments: Creating Value For A New Target Market appeared first on Vivaldi.

]]> From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank https://vivaldigroup.com/work/finding-focus-for-a-neobank/ Fri, 14 Jul 2023 17:43:21 +0000 https://vivaldigroup.com/?post_type=work&p=20165 …

The post From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank appeared first on Vivaldi.

]]> The post From Product-Centric to Purpose-Driven: Finding Focus For A NeoBank appeared first on Vivaldi.

]]> Pioneering Patient-Centric Healthcare Solutions https://vivaldigroup.com/work/elevating-takedas-global-human-centric-innovation-category-leadership-approach/ Fri, 14 Jul 2023 17:41:44 +0000 https://vivaldigroup.com/?post_type=work&p=20253 …

The post Pioneering Patient-Centric Healthcare Solutions appeared first on Vivaldi.

]]> The post Pioneering Patient-Centric Healthcare Solutions appeared first on Vivaldi.

]]> From Traditional to Digital-first: McGraw Hill’s Digital Transformation Journey https://vivaldigroup.com/work/reimagining-learning-with-a-135-year-old-education-company/ Fri, 07 Jul 2023 15:48:28 +0000 https://vivaldigroup.com/?post_type=work&p=18999 …

The post From Traditional to Digital-first: McGraw Hill’s Digital Transformation Journey appeared first on Vivaldi.

]]> The post From Traditional to Digital-first: McGraw Hill’s Digital Transformation Journey appeared first on Vivaldi.

]]> When A Brand Isn’t Being All It Can Be https://vivaldigroup.com/when-a-brand-isnt-being-all-it-can-be/ Wed, 05 Apr 2023 16:42:34 +0000 https://vivaldigroup.com/?p=18550 As the Army brings back its classic, “Be All You Can Be” advertising campaign, we revisit the strange tale of brand reinvention that originally led to its demise.
Since this column is called Reinvention Notes, I thought…

The post When A Brand Isn’t Being All It Can Be appeared first on Vivaldi.

]]> The post When A Brand Isn’t Being All It Can Be appeared first on Vivaldi.

]]> Transforming Work Culture at Bayernwerk https://vivaldigroup.com/work/generating-bayernwerk-enthusiasm-through-employee-branding/ Wed, 29 Jun 2022 20:20:16 +0000 https://vivaldigroup.com/?post_type=work&p=7693 …

The post Transforming Work Culture at Bayernwerk appeared first on Vivaldi.

]]> The post Transforming Work Culture at Bayernwerk appeared first on Vivaldi.

]]>