About Us


Briefly about the organization (pdf, 631 Kb)

Briefly about the organization (pdf, 631 Kb)

The Center for Spatial Research helps people make better business decisions.  Using the latest information compiled from government data, academic research data and business intelligence sources, combining them and then applying spatial products and modern GIS tools. The Center for Spatial Research provides decision makers with highly advanced marketing tools, enabling them to make better decisions about where to locate and how to market their products and services.

Founded in 2003, The Center for Spatial Research is an interdisciplinary team of business managers, marketing researchers, GIS analysts, IT specialists and field research coordinators who recognize the value of cooperating to assimilate important information to provide better business information. The company, located in Saint-Petersburg, Russia, specializes in providing geomarketing products and services around the world. Read more about the types of projects and solved problems.

Facts about the Center for Spatial Research

  • Among the first in Russia to develop and implement advanced spatial data products and services in the Russian market using modern GIS tools and detailed geographical data.
  • Uses advanced GIS software tools to implement business solutions for retail development, banking and finance and public projects (B2G)
  • Developed an innovative line of “geo” or spatial information and location intelligence products and services ideal for site selection, trade area analysis, consumer profiling and segmentation, branch network management, and a proprietary geo-database of the Russian territories.
  • Constantly collects and updates its’ geographical data to keep it current and accurate.
  • For geographically distributed business operations, CSR provides assistance in the analysis and management of territories, regional processes, strategic planning and monitoring operations.
  • Conducts research using geo-analysis, statistics, geo-statistics, databases and geodata in various fields including retail banking, real estate development, healthcare, economic geography, urban and environmental planning and more.

The Center for Spatial Research provides professional geomarketing services for:

1. Retail trade industry (retail) to solve strategic, tactical and operational objectives:

  • City selection for priority expansion,
  • Location selection for planning a shop or entire chain,
  • Selection of a size and other characteristics of particular place, or a place for particular format,
  • Expansion of the chain, evaluation of new places from the point of view of consumer, competition, and infrastructure,
  • Spatial benchmarking, taking into account the competition in the trade zones,
  • Planning of advertising campaigns (taking into account the spatial components),
  • Expansion of sales zones and impact on the market,
  • Adjustment of assortment policy in existing stores,
  • and others.

2. Development and construction of shopping centers, shopping malls, multifunctional and residential complexes for the solving problems of:

  • The optimal allocation of tenants in the projected shopping (and entertainment) center or residential complex;
  • The environment analysis from the point of view of consumers and the forecast by the construction time;
  • Estimation of the future mall visitors;
  • Strengthening the local positions of existing shopping center or multifunctional complex including scheduling shuttles and planning stops;
  • Reconception of shopping center or multifunctional complex.

The Center for Spatial Research conducts detailed investigations and implements innovative techniques into organizations practice to solve strategic and operational problems. Geomarketing investigation techniques has already become a standard in the development of business plans, expansion strategies of trade chains. They are taken into consideration in the shopping center concepts and in the evaluation of investment attractiveness of the territories. Geomarketing systems and geodata is actively used in the operational work of marketing departments, development departments, analytical departments of retail chains and developer companies in Russia. Our standards and innovations are aimed primarily at business development in metropolitan areas, million cities and cities with population of over 100 000 people in all regions of Russia, as well as at some of the CIS markets.

Here are the branches the Center for Spatial Research is specialized. For them we’ve carried out more than 60 geomarketing researches and introduced more than 12 geomarketing information systems based on GIS software:

  • FMCG-retail (grocery stores),
  • DIY-retail (construction products, household goods and repairs, interior),
  • Fast-food retail (including restaurants, bars and cafes),
  • Bank retail and financial services (including insurance),
  • Pharmaceutical retail (pharmacies) and medical retail (clinics, laboratory services, etc.),
  • Other sphere of retail (fitness, electronics, etc.),
  • Development and investments,
  • Construction of housing and residential complexes,
  • Wired and wireless telecom,
  • Postal and courier service,
  • Public administration in various areas (health care, investments, etc.)
  • Educational sphere,
  • Other areas (production, transportation, environment, etc.).

Testimonials

  • Due to the large and high quality work provided the Center for Spatial Research our CRM analysis department can efficiently analyze and provide guidance materials for decision-makers in the shortest time. Home Credit

  • Combination of traditional analysis techniques with data models GIS has allowed the Center for Spatial Research to make analytically and statistically proven approximation of frequency of visits and an approximate average bill of the planned store. Real Hypermarkets