Zip codes by regions in Russia

January 22, 2013  |   News   |     |   0 Comment

Experts of the Center for Spatial Research worked out a database of postcode zones for  the regions of the Russian Federation (basing on points of indexes/post offices or polygons inside cities).

Geodatabase is formed on the basis of analysis of open sources (Yandex, Google, postcodes of Russian Post and others). Also the database of National Geospatial-Intelligence Agency was geocoded.

Geodatabase of contours of post offices (zip codes) allows to use the data about customers in CRM-systems. This provides the opportunity to map different indicators related to number of customers in different regions, percentage of penetration and other, and also analyze the effectiveness of the network. As the result client service departments can correct their policy. Zip or postal code area is, thus,  the connection point of corporate data and external data such as population, competitors and so on through a geographic unit of analysis.

As a result, detailed reports about effectiveness and efficiency of company’s network are created in division of various levels (the level of the Russian Federation, the city level, the level of the city’s districts and within districts).

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