Wendy’s goes to Russia

August 23, 2010  |   Blog   |     |   0 Comment

Wendy’s/Arby’s Inter-national announced it has signed an agreement with Wenrus Restaurant Group Limited affiliated with the Food Service Capital owned by Mikhail Zelman and metallurgist Iskander Makhmudov, to develop its network of restaurants in Russia in the franchise. Partners will open 180 restaurants under the name Wendy’s, which will offer the menu of  two brands – Wendy’s and Arby’s, over the next 10 years.

Wendy’s/Arby’s Group specializes in sandwiches and hamburgers and has network of restaurants under the brands Arby’s (3700 points) and Wendy’s (6540 points) in 22 countries.

120 restaurants will be opened directly by Wenrus Restaurant Group, other 60 – in conjunction with regional partners by sub franchise. The first restaurant will be opened in the I quarter of 2011 in one of the largest shopping and entertainment centers in Moscow. By 2012, plans to open eight restaurants. The average bill at restaurants is $6-8.

Investments in a stand-alone restaurant  (300 square meters) total $ 2.5 million, in the street area location of 250-300 square meters – $ 500 000; at a food court area of 90 square meters – $ 280 000.

In the first five years investments in the project will amount up to $ 40 million. Total investments are planned to exceed $ 100 million.

Read more on Vedomosti









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