January 26, 2011  |   Projects   |     |   Comments Off on Walmart

The largest retail network in the world – Walmart is penetrating into the Russian market and planning to open a number of outlets in several Russian cities. Walmart is known as the company that utilises modern solutions and technologies in all aspects of business in order to increase revenue and to decrease expenditures. For identification of the most suitable locations of its stores the company applies up-to-date site selection software.

To increase efficiency of Walmart’s site selection process Center for Spatial Research has provided the company with the set of precise geodata specially collected aggregated and transformed to meet requirements of Walmart. As the result the international retail owns valuable and unique geographical information (population, value assets, traffic, and more)  of Russian cities which will allow the company efficiently perform its penetration strategy.

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