Location Intelligence and Geodemographics in Media Business

July 07, 2010  |   Blog   |     |   0 Comment

Inland Custom Publishing Group, a division of the Inland Newspaper Group decided to expand its offerings through niche publications, it needed to tap into a new audience and identify new business targets for advertising and find efficient distribution strategies. The company turned to Pitney Bowes for location intelligence solutions.
Pitney Bowes’ MapInfo product shows Inland exactly where the publisher’s target readership lives. By providing insight into the demographic and psychographic characteristics of the company’s magazine and newspaper readers, location intelligence helps the editorial team plan content, identify advertisers, determine distribution routes and strategize for future diversification. Read more on DMNews.com

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