January 28, 2013  |   Projects   |     |   Comments Off on Prisma

PRISMA is a leader in the retail trade in Finland and also operates in Russia and Baltics. In St. Petersburg the company is present since 2008, constantly increasing its network.

To determine the most appropriate place to open new stores in St. Petersburg the company uses  geomarketing indicators among others. The Center for Spatial Research’s provided PRISMA a geodatabase of postcode zones (zip codes) for St. Petersburg.

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