Archive for the ‘News’ Category

Zip codes by regions in Russia

January 22, 2013  |   News   |     |   0 Comment

Zip codes by regions in Russia

Experts of the Center for Spatial Research worked out a database of postcode zones for  the regions of the Russian Federation (basing on points of indexes/post offices or polygons inside cities). Geodatabase is formed on the basis of analysis of open sources (Yandex, Google, postcodes of Russian Post and others). Also the database of National Geospatial-Intelligence Agency was geocoded. Geodatabase of contours of post offices (zip codes) allows to use the data about customers in CRM-systems. This provides the opportunity to map different indicators related to number of customers in different regions, percentage of penetration and other, and also analyze the effectiveness of the network. As the result client service departments can correct their policy. Zip or postal code area is, thus,  the connection point of corporate data and external data such as population, competitors and so on through a geographic unit of analysis. As a result, detailed reports about effectiveness and efficiency of company’s network are created in division of various levels (the level of the Russian Federation, the city level, the level of the city’s districts and within districts).

MAPIC

November 03, 2011  |   News   |     |   0 Comment

MAPIC

Ladies and Gentlemen! Dear MAPIC  delegates! As the economic recession proceeds and the market competition is getting tougher the retail sector increasingly needs good research. The optimum approach to the existing network and the most accurate estimate of the location for retail sector expansion into new cities is essential. Currently Russia has an image of a rather respectable and stable country for investment in retail and shopping centers. The potential is enormous not only in big cities, such as Moscow, St. Petersburg and 11 cities with a population of over 1 mln people, where regional authorities are becoming more loyal and the markets are getting more and more competitive. At present the detailed geomarketing research has globally proved to be efficient in reducing the investment risks of certain property at a particular location of a particular city. Marketing and development experts cannot imagine different approaches and tools independent of the human factor, except for geomarketing research and, consequently, GIS software to perform them. The detailed geomarketing research of the Russian cities often lacks data on consumers, competitors, which are available in other countries. Thus, ...

Geomarketing study: Sberbank branch network optimization

October 13, 2010  |   News   |     |   0 Comment

Geomarketing study: Sberbank branch network optimization

The Center for Spatial Research (CSR) has  completed a successful completed a geomarketing evaluation project for the Sberbank Baykal Division’s branch network in one of the cities of Irkutsk Oblast in Russia. The main goals of this project were: To evaluate the spatial distribution of Sberbank locations in the city Future optimization of the branch network To define attractive areas for the network expansion and opening of new branches In order to meet these goals CSR resolved the following issues: Assessed the geographical location of Sberbank branches in order to identify “problem” areas of the city - defined as insufficient or redundant bank locations Assessed “problem” branches – branches at inconvenient locations Defined the most suitable areas for the new branches Evaluated three scenarios of the bank network development: optimization of the exiting network, opening of the new branch without ...

Geomarketing Report: Investment Climate of the Moscow Oblast Region

October 06, 2010  |   News   |     |   0 Comment

Geomarketing Report: Investment Climate of the Moscow Oblast Region

The Center for Spatial Research with the support of the media partner RBC (www.rbc.ru) has released a geomarketing research report for the Moscow Oblast Region called “Investment Climate of the Moscow Oblast Region. Geomarketing Research of Area Attractiveness”. One of the companies which has purchased the report is a large Finnish development company planning to enter the Russian market. Applying information provided in the report, the company can conduct geomarketing analysis and assess attractiveness of cities and territories of the Moscow Oblast region. The report contains the following information: Major cities of the Moscow Oblast region: population and socio-demographic characteristics; Development of transportation infrastructure of the Moscow Oblast Region, Shopping attractiveness ratings of the major regional highways based on 6 geomarketing factors Statistics on retail trade and catering, the development of service sector Employment and unemployment rates Construction data and cost rates Population incomes and expenditures Regional investment: fixed capital and foreign investments. The objective of this report was ...

Recently Completed Project: Geomarketing Analysis of the Shopping Mall Trade Area.

October 01, 2010  |   News   |     |   1 Comment

Recently Completed Project: Geomarketing Analysis of the Shopping Mall Trade Area.

Center for Spatial Research (CSR) has conducted a geomarketing analysis of the shopping mall trade area for a large Finnish company operating in the field of commercial real estate development in Russia. The purpose of this study was to assess drive-time and walk-time areas in order to calculate the number of visitors, the level of purchasing power and the future revenue of the shopping mall located in St. Petersburg. The groups of factors in the drive-time and walk-time areas which influence the mall operations were assessed: 1. Population: population in the drive-time and walk-time areas mall accessibility population density age groups (segmentation by age) indicators of household wealth 2. Business activity: number of employees in business centers distribution of business centers density of business centers 3. Traffic: average daily vehicle traffic analysis of traffic jams 4. Territory development: St. Petersburg General Plan zoning ...

Russian Postal Codes Boundary Files and Data

August 26, 2010  |   News   |     |   0 Comment

Russian Postal Codes Boundary Files and Data

The Center for Spatial Research is glad to announce that it has developed the methodology of creating boundary files of postal codes in Russia. Previously the company has created the database of all postal codes in Russia which includes the number of postal code, name of the city or settlement located in postal code  and geographic coordinates of postal code’s center point. [caption id="attachment_634" align="alignright" width="300" caption="Example of the code stamp used in the Soviet Union and Russia. The image shows how the postal codes are written on Russian envelopes. The upper image shows the field with 9-segment outline for each digit of the 6-digit postal code. It is located in the left bottom corner of the envelope. The other image shows the model according to which the digits should be written (this sample is printed on the back of the envelope)."][/caption] Today the Center for Spatial Research is able to provide boundary files of the Russian postal codes being the one of first companies in the market who can deliver this important geographical information. It is necessary to say that even Post Service of ...

New data of traffic flows and population of Moscow and Moscow Oblast Region

August 02, 2010  |   News   |     |   0 Comment

New data of traffic flows and population of Moscow and Moscow Oblast Region

CSR has recently finished the project of compiling the database of Moscow traffic flow data and population data of Moscow and Moscow Oblast Region.

St.Petersburg Business Atlas in English

July 04, 2010  |   Introduction,News   |     |   0 Comment

St.Petersburg Business Atlas in English

The Center for Spatial Research has released the new business atlas «Food Retail in Saint-Petersburg» in English. The data collected through telephone interviews, field research, databases’ analysis and from official statistics sources is presented in map format. The atlas includes the number of unique thematic maps such as: Density of imported car owners (by car value class) Number of population by age groups Average daily traffic flow (collected and calculated by CSR) The atlas provides information not only about hypermarkets but also about supermarkets and discounters. This business atlas represents a unique analytical tool for the quick area assessment and territory planning due to the inclusion of the following maps: Provision of supermarkets and discounters per capita by municipal districts Drive time zones for hypermarkets Population number dynamics during 5 years New city districts development. New houses density CSR is also releasing another business atlas in English which is called “Food Retail in Moscow”.  The atlas will be offered in print and electronic versions.

Visualisation of Retail Data

July 03, 2010  |   Introduction,News   |     |   0 Comment

Visualisation of Retail Data

CSR has finished the project of compiling the dataset of geographic coordinates of food retailers in Moscow and Saint-Petersburg. The dataset will be integrated to the client’s system.