Archive for the ‘Blog’ Category

3D Maps

September 01, 2010  |   Blog   |     |   0 Comment

3D Maps

An amazing technology of creating 3D maps was developed by UpNext. The company offers the unique mapping application for Iphone and Ipad, which displays maps in 3D way. This application also includes the business directory with more than 50 categories and integration with Foursquare social network. For now UpNext's application covers New York, Boston, DC and Austin. We hope that this sensational application will someday offer maps and directory of Russian cities.

Wendy’s goes to Russia

August 23, 2010  |   Blog   |     |   0 Comment

Wendy’s goes to Russia

Wendy's/Arby's Inter-national announced it has signed an agreement with Wenrus Restaurant Group Limited affiliated with the Food Service Capital owned by Mikhail Zelman and metallurgist Iskander Makhmudov, to develop its network of restaurants in Russia in the franchise. Partners will open 180 restaurants under the name Wendy's, which will offer the menu of  two brands - Wendy's and Arby's, over the next 10 years. Wendy's/Arby's Group specializes in sandwiches and hamburgers and has network of restaurants under the brands Arby's (3700 points) and Wendy's (6540 points) in 22 countries. 120 restaurants will be opened directly by Wenrus Restaurant Group, other 60 - in conjunction with regional partners by sub franchise. The first restaurant will be opened in the I quarter of 2011 in one of the largest shopping and entertainment centers in Moscow. By 2012, plans to open eight restaurants. The average bill at restaurants is $6-8. Investments in a stand-alone restaurant  (300 square meters) total $ 2.5 million, in the street area location of 250-300 square meters - $ 500 000; at a food court area of 90 square meters - $ 280 000. In the first five years investments in the project will amount up to $ 40 million. Total investments are ...

Russian clothing retail sales go up

July 12, 2010  |   Blog   |     |   0 Comment

Russian clothing retail sales go up

In Q1 2010 the Russian clothing market grew by 57%, against only 5% growth in 2009. In January-March 2010 the retail sales of clothes in the country comprised €10.8bn, according to Esper Group, a company which provides services in the area of the Russian fashion and clothing market. Read more on PMR

Geotargeting in retail

July 07, 2010  |   Blog   |     |   0 Comment

Geotargeting in retail

Grocery Shopping Network is pleased to announce the release of their second and newest digital advertising network, GSN OutReach; which combines national reach, neighborhood optimization, and true purchase behavior to allow retailers and brands to target based on their goals. GSN OutReach has an ad network reach potential of 110 million grocery shoppers across the USA. "CPG brands and grocery retailers now have access to a powerful new way to advertise online. GSN OutReach delivers brands and retailers an effective vehicle to reach their super-targeted audience that guarantees an effective ROI,” said Andy Robinson, CEO Grocery Shopping Network. "At GSN we're unlocking our expertise in reaching power grocery shoppers anywhere in the purchase process – GSN OutReach clients will reach their most valuable shoppers with online display advertising that combines neighborhood level geo-targeting with lifestyle, demographic, psychographic and offline sales data intelligence.” Read more on Visibility Magazine and www.groceryshopping.net

Location Intelligence and Geodemographics in Media Business

July 07, 2010  |   Blog   |     |   0 Comment

Location Intelligence and Geodemographics in Media Business

Inland Custom Publishing Group, a division of the Inland Newspaper Group decided to expand its offerings through niche publications, it needed to tap into a new audience and identify new business targets for advertising and find efficient distribution strategies. The company turned to Pitney Bowes for location intelligence solutions. Pitney Bowes' MapInfo product shows Inland exactly where the publisher's target readership lives. By providing insight into the demographic and psychographic characteristics of the company's magazine and newspaper readers, location intelligence helps the editorial team plan content, identify advertisers, determine distribution routes and strategize for future diversification. Read more on DMNews.com