Author Archive

Kesko

February 01, 2013  |   Projects   |     |   Comments Off on Kesko

Kesko

Kesko manages retail store chains and cares for efficient purchasing, logistics, network development and data management procedures for retail stores. Kesko covers different fields from food to cars. The company has several stores in different fields in Russia. For Russian business Kesko bought an electronic version of the Business Atlas “Food Retail in Moscow” in the Center for Spatial Research. Kesko used it for development their own network of supermarkets. Using the atlas, the company can see the population by districts, calculate the number of households by locatios and by municipalities, evaluate average traffic on the major streets and highways.

UniCredit Bank

February 01, 2013  |   Projects   |     |   Comments Off on UniCredit Bank

UniCredit Bank

UniCredit Bank is the largest bank with foreign capital in Russia. The company is aimed at the stable growth of the bank, and therefore analyzes the efficiency of its branches and ATMs constantly. The company increases the geography of its network, trying to attract new customers. For the analysis of new territories, UniCredit Bank used a client web access to www.geointellect.com which is an online system, giving business users the opportunity to perform geomarketing analysis of a variety of Russian cities.

Prisma

January 28, 2013  |   Projects   |     |   Comments Off on Prisma

Prisma

PRISMA is a leader in the retail trade in Finland and also operates in Russia and Baltics. In St. Petersburg the company is present since 2008, constantly increasing its network. To determine the most appropriate place to open new stores in St. Petersburg the company uses  geomarketing indicators among others. The Center for Spatial Research’s provided PRISMA a geodatabase of postcode zones (zip codes) for St. Petersburg.

Zip codes by regions in Russia

January 22, 2013  |   News   |     |   0 Comment

Zip codes by regions in Russia

Experts of the Center for Spatial Research worked out a database of postcode zones for  the regions of the Russian Federation (basing on points of indexes/post offices or polygons inside cities). Geodatabase is formed on the basis of analysis of open sources (Yandex, Google, postcodes of Russian Post and others). Also the database of National Geospatial-Intelligence Agency was geocoded. Geodatabase of contours of post offices (zip codes) allows to use the data about customers in CRM-systems. This provides the opportunity to map different indicators related to number of customers in different regions, percentage of penetration and other, and also analyze the effectiveness of the network. As the result client service departments can correct their policy. Zip or postal code area is, thus,  the connection point of corporate data and external data such as population, competitors and so on through a geographic unit of analysis. As a result, detailed reports about effectiveness and efficiency of company’s network are created in division of various levels (the level of the Russian Federation, the city level, the level of the city’s districts and within districts).

MAPIC

November 03, 2011  |   News   |     |   0 Comment

MAPIC

Ladies and Gentlemen! Dear MAPIC  delegates! As the economic recession proceeds and the market competition is getting tougher the retail sector increasingly needs good research. The optimum approach to the existing network and the most accurate estimate of the location for retail sector expansion into new cities is essential. Currently Russia has an image of a rather respectable and stable country for investment in retail and shopping centers. The potential is enormous not only in big cities, such as Moscow, St. Petersburg and 11 cities with a population of over 1 mln people, where regional authorities are becoming more loyal and the markets are getting more and more competitive. At present the detailed geomarketing research has globally proved to be efficient in reducing the investment risks of certain property at a particular location of a particular city. Marketing and development experts cannot imagine different approaches and tools independent of the human factor, except for geomarketing research and, consequently, GIS software to perform them. The detailed geomarketing research of the Russian cities often lacks data on consumers, competitors, which are available in other countries. Thus, ...

Walmart

January 26, 2011  |   Projects   |     |   Comments Off on Walmart

Walmart

The largest retail network in the world - Walmart is penetrating into the Russian market and planning to open a number of outlets in several Russian cities. Walmart is known as the company that utilises modern solutions and technologies in all aspects of business in order to increase revenue and to decrease expenditures. For identification of the most suitable locations of its stores the company applies up-to-date site selection software. To increase efficiency of Walmart's site selection process Center for Spatial Research has provided the company with the set of precise geodata specially collected aggregated and transformed to meet requirements of Walmart. As the result the international retail owns valuable and unique geographical information (population, value assets, traffic, and more)  of Russian cities which will allow the company efficiently perform its penetration strategy.

Geomarketing study: Sberbank branch network optimization

October 13, 2010  |   News   |     |   0 Comment

Geomarketing study: Sberbank branch network optimization

The Center for Spatial Research (CSR) has  completed a successful completed a geomarketing evaluation project for the Sberbank Baykal Division’s branch network in one of the cities of Irkutsk Oblast in Russia. The main goals of this project were: To evaluate the spatial distribution of Sberbank locations in the city Future optimization of the branch network To define attractive areas for the network expansion and opening of new branches In order to meet these goals CSR resolved the following issues: Assessed the geographical location of Sberbank branches in order to identify “problem” areas of the city - defined as insufficient or redundant bank locations Assessed “problem” branches – branches at inconvenient locations Defined the most suitable areas for the new branches Evaluated three scenarios of the bank network development: optimization of the exiting network, opening of the new branch without ...

Geomarketing Report: Investment Climate of the Moscow Oblast Region

October 06, 2010  |   News   |     |   0 Comment

Geomarketing Report: Investment Climate of the Moscow Oblast Region

The Center for Spatial Research with the support of the media partner RBC (www.rbc.ru) has released a geomarketing research report for the Moscow Oblast Region called “Investment Climate of the Moscow Oblast Region. Geomarketing Research of Area Attractiveness”. One of the companies which has purchased the report is a large Finnish development company planning to enter the Russian market. Applying information provided in the report, the company can conduct geomarketing analysis and assess attractiveness of cities and territories of the Moscow Oblast region. The report contains the following information: Major cities of the Moscow Oblast region: population and socio-demographic characteristics; Development of transportation infrastructure of the Moscow Oblast Region, Shopping attractiveness ratings of the major regional highways based on 6 geomarketing factors Statistics on retail trade and catering, the development of service sector Employment and unemployment rates Construction data and cost rates Population incomes and expenditures Regional investment: fixed capital and foreign investments. The objective of this report was ...

Recently Completed Project: Geomarketing Analysis of the Shopping Mall Trade Area.

October 01, 2010  |   News   |     |   1 Comment

Recently Completed Project: Geomarketing Analysis of the Shopping Mall Trade Area.

Center for Spatial Research (CSR) has conducted a geomarketing analysis of the shopping mall trade area for a large Finnish company operating in the field of commercial real estate development in Russia. The purpose of this study was to assess drive-time and walk-time areas in order to calculate the number of visitors, the level of purchasing power and the future revenue of the shopping mall located in St. Petersburg. The groups of factors in the drive-time and walk-time areas which influence the mall operations were assessed: 1. Population: population in the drive-time and walk-time areas mall accessibility population density age groups (segmentation by age) indicators of household wealth 2. Business activity: number of employees in business centers distribution of business centers density of business centers 3. Traffic: average daily vehicle traffic analysis of traffic jams 4. Territory development: St. Petersburg General Plan zoning ...

3D Maps

September 01, 2010  |   Blog   |     |   0 Comment

3D Maps

An amazing technology of creating 3D maps was developed by UpNext. The company offers the unique mapping application for Iphone and Ipad, which displays maps in 3D way. This application also includes the business directory with more than 50 categories and integration with Foursquare social network. For now UpNext's application covers New York, Boston, DC and Austin. We hope that this sensational application will someday offer maps and directory of Russian cities.